Brightside Advertising Sales

A Truly Breakthrough Advertising Idea: "SHINE!"

• Does your advertising look like everyone else's?

• Do you want to brand your school and become the Geico Gecko of the school business?

• Is your media buyer contracting on Cost Per Spot vs. GRP's?

• Is your advertising boring and lacking energy?

If you answered YES to any of these questions, then Brightside can help you stand out among your competition with your own “SHINE” campaign.

Does Your Advertising Stand Out From Your Competition?
Let’s face it. Almost all schools marketing messages state “train to be what ever at my school” with no specific reason why the prospect should call that particular school. Daytime TV is bombarded with career college advertising and most of it has an “insert your school here” approach, which ends up looking very similar to other schools. Let your competition sell, “become a medical assistant” but make sure you are selling the reasons to attend your school.

Initiate Branding And Make Your School Stand Out!
Branding helps a company or product stand out from the competition. The Geico Gecko, Vonage’s mustard orange color with the “woo woo” tune, and the Travelocity Gnome are great examples of branding for direct response companies. Branding, when applied properly, not only projects a memorable marketing message but also gets employees to lock on to the company’s goals and values. True branding not only works from the outside in, it works from the inside out. So, when a prospect finally gets the courage to call, will they call your school?

Buy Rating Points, Not Cost Per Spot
Most career colleges already have efficient media plans. Still, there are methods and systems to generate even more media presence from your budget. Our unique buying and tracking system maximizes your exposure…with GRP increases of up to 25% so more people see your commercials. Also, our team creates “contracts” with our stations to “guarantee” that all GRPs run as planned. Basically, you’ll often recieve more TV commercials for the same advertising dollars.

Improve Your Creative!
When is the last time you saw a breakthrough idea in career college advertising? An idea that turns people’s heads and has the ability to dramatically increase TV leads in a category, where they have been dropping? The idea has arrived in “SHINE!” The SHINE campaign will break through the clutter, and will persuade and motivate in a way no other schools ever have. Our “SHINE” campaign brands the school by making it more memorable. The “SHINE” campaign uses a branded phone number that’s easy to remember, along with powerful & fun visuals. Our strong personalized testimonials, along with our “SHINE” music will brand your school and immediately catch the eye and ear of your target audience.